The conceptual approach centered around a professional environment, aligned with the context of the event. The stand’s construction and design followed an industrial-inspired proposal, enhanced by the venue’s available resources. On the other hand, the vehicle exhibition was strategically adapted to highlight their capabilities in terms of load capacity, efficiency, and autonomy.
We also relied on staff to guide and assist visitors throughout the stand, and incorporated welcoming elements such as a coffee bar and catering service to elevate the guest experience.