For this exhibition, we set out to showcase the essence and versatility of the pickup. To achieve this, we brought in staff to guide the experience and adapted the vehicles by creating recreational scenarios that allowed visitors to fully appreciate their features, capabilities, and use cases—ranging from sport and leisure to work-related applications. We also added a catering service to enhance the experience with a more welcoming and realistic touch.

The exhibition was held simultaneously across six experience points, including: Renault Sanautos – Paloquemao, Renault Sanautos – Bucaramanga, Alborautos Renault – Neiva, Renault Caribe Motor – Medellín, and Marcali Renault – Bogotá.