We decided to go above and beyond and developed the Test Drive Colombia, an event where attendees could experience the values behind the Renault Kwid. The event took place with a test drive at the Neusa Lagoon, where they were greeted by the Kwid caravan. We transformed the area into a fair-like setting in collaboration with regional artists.

There, attendees could enjoy various activities, including a tattoo booth, crafts, a restaurant, and the Kwid Café, among others. The event was supported by firefighters, civil defense, ambulances, mobile workshops, the logistics we provided, and the catering service we designed to match the theme of the event.